| Brand | MIRRACO-CARRIER EGYPT |
| Product/Service | AIR CONDITIONERS |
| Entrant | ELEPHANT Cairo, EGYPT |
| Category | Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
| Entrant Company: | ELEPHANT Cairo, EGYPT |
| Advertising Agency: | ELEPHANT Cairo, EGYPT |
| Production Company: | ECU PRODUCTIONS Cairo, EGYPT |
Credits |
| Creative Director | Ali Ali |
| Copywriter | Ahmed Hafez/Sameh George/Youssef Gadalla |
| Agency Producer | Heba Radwan |
| Account Supervisor | Maram Omran |
| Director | Ali Ali |
| Producer | Moataz Thabet/Nihal Gabr |
| Art Director | George Azmy/Mohamed Moftah |
| Lighting | Jonathen Weyland |
Brief Explanation
Carrier Air Conditioners have been in Egypt for over 12 years, yet Egyptians still cannot pronounce the name "CARRIER", they insist on pronouncing it as CAREER. We were asked to change this.
So we developed a story that would mention the word Carrier over 18 times in a single ad!