2010 Winners & Shortlists

Brief Explanation

The two hip youngsters are listening to music while sharing a big pack of Tasali chips. As soon as Boy 1 puts a chip or two in his mouth, he enjoys the taste so much and acknowledges this to his friend Boy1: Nice chips… Boy2: That’s because of it has Ridges. Boy 1 brings thepiece of chip closer to his eyes, stares at the ridges and asks in wonder... Boy1: How on earth do they make those ridges? We enter the imaginary dream sequence at the conveyor belt. The theme is that of a shabby dance club with a massive DJ set. At the conveyor belt is a very cool looking DJ with his shades and earphones and his big Afro. He is actually Deejaying and scratching the Vinyl with the raw potato The DJ makes a couple of cool moves scratching the potato against the grooves of the Vinyl disc. As he does this we reveal that the potato has become a perfectly sliced ridged Tasali chip. Cut back to the two friends. Boy1 gets a nudge from his friend waking up from his short dream, still holding the chip, then he pops it in his mouth. Pack Shot & V.O: Cuz’ Ridges make Tasali Thicker, Crunchier, Tastier!