| Brand | EMIRATES AIRLINES |
| Product/Service | AIRLINE |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Travel, Transport, Entertainment & Leisure |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Production Company: | FILMWORKS Dubai, UNITED ARAB EMIRATES |
Credits |
| Executive Creative Director | Malek Ghorayeb |
| Creative Director | Christian Khoury |
| Copywriter | Nabil Rashid |
| Agency Producer | Basma El-Mujtahed |
| Account Manager | Tarek Saidi |
| Account Supervisor | Dimitri Papadimitriou |
| Director | Michael Noval |
| Producer | Tim Smythe |
| Editor | Tommy Immer |
| Music Artist/Title | Redpipe/Richie Birkett |
| Art Director | Dima Kronfol |
| Lighting | Daniel Parsons/Soren Viuf |
| Post Production | Chimney Pot |
Brief Explanation
Meet Dubai is a campaign about stories. The stories of Dubai as a city. And the stories of the people who have made Dubai what it is today.
Everyone knows about Dubai’s accomplishments, her skyscrapers and record-breaking feats. Our campaign introduces the raw side of Dubai through 14 TV spots, 18 separate print ads, a website and yahoo page, and a personal blog detailing our tv character’s journey in Dubai. This is the side of Dubai people around the world rarely see. The real Dubai.