| Brand | TUNISIANA |
| Product/Service | TELECOMMUNICATIONS CARTA UNO |
| Entrant | JWT TUNISIA Tunis , TUNISIA |
| Category | Commercial Public Services |
| Entrant Company: | JWT TUNISIA Tunis, TUNISIA |
| Advertising Agency: | JWT TUNISIA Tunis, TUNISIA |
| Production Company: | PROPAGANDA Tunis, TUNISIA |
Credits |
| Chief Creative Officer | JWT Tunisia |
Brief Explanation
The client wanted to describe his new product (get a minute of free calls every time you recharge 1 dinar) and to do almost a demo explaining it. We find a way to dramatize the product benefit by telling it in a story.
This new product was conceived to target very low value customers.
The story is about a loser who uses our product as a pretext to get cash from his relatives.