| Brand | TUNISIANA |
| Product/Service | TELECOMMUNICATIONS VIRAGI |
| Entrant | JWT TUNISIA Tunis , TUNISIA |
| Category | Commercial Public Services |
| Entrant Company: | JWT TUNISIA Tunis, TUNISIA |
| Advertising Agency: | JWT TUNISIA Tunis, TUNISIA |
| Production Company: | PROPAGANDA Tunis, TUNISIA |
Credits |
| Chief Creative Officer | JWT Tunisia |
Brief Explanation
The African Football Cup is a major event, Tunisiana had to be part of.
Knowing that the competition is the official sponsor of the Tunisian football team, we had to find a different way to create hype around our brand.
We decided to be the voice of the "true supporter" (viragi in tunisian) by launching an enthusiastic hymn.
We used that hymn to produce the very first Lip Dub in Tunisia, with a cast made of real crazy football fans. In no time, the video was shared online, and was featured in the most Tunisian blogs and groups on facebook.
Unfortunately the football team didn't do that well, but the good think is that one month later when the Tunisian's handball team won the African Cup, people revived the song, re posted it and re shared the video on the net.