| Brand | TUNISIANA |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | JWT TUNISIA Tunis , TUNISIA |
| Category | Commercial Public Services |
| Entrant Company: | JWT TUNISIA Tunis, TUNISIA |
| Advertising Agency: | JWT TUNISIA Tunis, TUNISIA |
| Production Company: | ULYSSON Tunis, TUNISIA |
Credits |
| Chief Creative Officer | JWT Tunisia |
Brief Explanation
We decided to use an insight we've learned from a previous Tunisiana promotion based on the same principal : recharge your mobile and win unlimited calls.
The insight was when someone wins the unlimited calls, he shares his mobile with all his neighbourhood during the promotion lifetime, becoming in a way, the unofficial public phone.
We built our idea on that insight. We recreated the experience of someone winning the unlimited call time bonus in a neighbourhood.
The brand is about living new experiences and sharing them, our solution showed how a single win can have a major impact on a whole neighbourhood, making everyone taking advantage of the unlimited call bonus.