Brand | NATIONAL BONDS |
Product/Service | MILLION DIRHAM DRAW |
Entrant | THE TRIBE Dubai, UNITED ARAB EMIRATES |
Category | Banking, Investment & Insurance |
Entrant Company: | THE TRIBE Dubai, UNITED ARAB EMIRATES |
Advertising Agency: | THE TRIBE Dubai, UNITED ARAB EMIRATES |
Production Company: | ECU PRODUCTIONS Cairo, EGYPT |
Credits |
Creative Director | Andrew Durkan |
Copywriter | Andrew Durkan |
Advertiser's Supervisor | Kinan Ismael |
Account Manager | Rahim Pirani |
Account Supervisor | Robert Mitchell |
Director | Omar Hilal |
Producer | Nihal Gabr |
Editor | Hazem Samir |
Sound Design/Arrangement | Feedback Sound Studios/Flickershow |
Music Artist/Title | Paul Herspeigel |
Art Director | Andrew Durkan |
Lighting | Ahmed Morsi |
Post Production | Sam's Post Production/Flickershow |
Brief Explanation
The brief was to advertise and promote the National Bonds 1 million dirham weekly draw. The campaign highlights moments of spontaneous celebration amongst people who have won, displaying the excitement of winning a million and asking viewers to consider what they would do if they won a million.