| Brand | ARMA FOOD INDUSTRIES |
| Product/Service | CRYSTAL OIL |
| Entrant | STYLE COMMUNICATIONS Cairo, EGYPT |
| Category | Foods |
| Entrant Company: | STYLE COMMUNICATIONS Cairo, EGYPT |
| Advertising Agency: | STYLE COMMUNICATIONS Cairo, EGYPT |
| Production Company: | THE HOUSE Cairo, EGYPT |
Credits |
| Creative Director | Mohamed Mustafa |
| Copywriter | Hany Abdalla |
| Agency Producer | Hala Diab |
| Account Manager | Bernaby Rizk |
| Account Supervisor | Sally Saed |
| Art Director | Kamal Abd Elazim |
Brief Explanation
Crystal is a corn oil for food. After 17 years in the Egyptian market as the market leader, the challenge was:
The client needs to revitalize the brand in order to maintain it's leadership in the market and gain more market share.
The new positioning of Crystal is "Crystal is the perfect balance between healthy and tasty food".
With crystal you will not have to compromise because you will maintain the food goodness as well the great taste for your food to make your family happy with the tasty food and to keep their health.