| Brand | NATIONAL BONDS |
| Product/Service | MILLION DIRHAM DRAW |
| Entrant | THE TRIBE Dubai, UNITED ARAB EMIRATES |
| Category | Banking, Investment & Insurance |
| Entrant Company: | THE TRIBE Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | THE TRIBE Dubai, UNITED ARAB EMIRATES |
| Production Company: | ECU PRODUCTIONS Cairo, EGYPT |
Credits |
| Creative Director | Andrew Durkan |
| Copywriter | Andrew Durkan |
| Advertiser's Supervisor | Kinan Ismael |
| Account Manager | Rahim Pirani |
| Account Supervisor | Robert Mitchell |
| Director | Omar Hilal |
| Producer | Nihal Gabr |
| Editor | Hazem Samir |
| Sound Design/Arrangement | Feedback Sound Studios/Flickershow |
| Music Artist/Title | Paul Herspeigel |
| Art Director | Andrew Durkan |
| Lighting | Ahmed Morsi |
| Post Production | Sam's Post Production/Flickershow |
Brief Explanation
The brief was to advertise and promote the National Bonds 1 million dirham weekly draw. The campaign highlights moments of spontaneous celebration amongst people who have won, displaying the excitement of winning a million and asking viewers to consider what they would do if they won a million.