QUALITY, RELIABILITY & DURABILITY
| Brand | GM |
| Product/Service | CHEVROLET |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Cars & Automotive Services |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Production Company: | FILMWORKS Dubai, UNITED ARAB EMIRATES |
Credits |
| Executive Creative Director | Malek Ghorayeb |
| Creative Director | Stephen Harris |
| Copywriter | Tony O'Connor |
| Agency Producer | Caroline Seif |
| Planner | Nicolas Chidiac |
| Account Manager | Jessy Sfeir |
| Account Supervisor | Ameen Jaber |
| Director | Chadi Younes |
| Sound Design/Arrangement | Red Pipe |
| Art Director | Sebastian Duncan |
| Post Production | Chimney Pot |
Brief Explanation
Hiroshi and Osamu are two bumbling Japanese spies sent to the Middle East to discover why so many people were switching to Chevrolet, and report back to their boss in Japan.
The Quality, Reliability and Durability of Chevrolet vehicles make them perfect for the Middle East. In this execution Hiroshi and Osamu decide to test a Chevrolet Caprice, and they’re blown away by the results.