| Brand | PEPSICO |
| Product/Service | PEPSI |
| Entrant | IMPACT BBDO Cairo, EGYPT |
| Category | Drinks |
| Entrant Company: | IMPACT BBDO Cairo, EGYPT |
| Advertising Agency: | IMPACT BBDO Cairo, EGYPT |
| Production Company: | ASAP FILM PRODUCTION Cairo, EGYPT |
Credits |
| Creative Director | Hussam Moro; Associate CD: Bassem Sabry |
| Copywriter | Mostafa Moones; Arabic Copywriter: Ahmed Selim |
| Agency Producer | Line Producer: Stephanie Papazian |
| Director | Wessam Smayra |
| Producer | Amin el Masry |
| Art Director | Ahmed El Kiey/Dina Naguib |
| Other Credits | Head of TV Production: Mohamed Abdel Rehim |
Brief Explanation
A burst of enthusiasm to a nation in dire need for any positive reassurance; this is what constitutes the ACN Pepsi Campaign. Struggling to overcome the defeat of the Egyptian national team against Algeria in the World Cup play offs, the Egyptian nation was drowned in an overall sentiment of disappointment, frustration and humiliation arising from the chaotic events of the determining game between both teams held in Sudan on November 14th, 2009. Withered from these events, Egyptians were looking at the upcoming African Cup of Nations with disinterest and skepticism. Belief that the team could pull a confident win for the third time in a row seemed to be an unattainable dream.
Brand Pepsi in Egypt, however, chose to see a glass half full and decided to empower the nation back into cheering gear, ensuring that through the passion, faith and support of the fans, the Egyptian team will definitely come home with a trophy…and this time to stay in Egypt for life!** After all, ACN represented the most important occasion ever to all Egyptians!
Please note if a team wins 3 cups in a row, they have the right to keep the cup for life.