2010 Winners & Shortlists

LOW COST OF OWNERSHIP

BrandGM
Product/ServiceCHEVROLET
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryCars & Automotive Services
Entrant Company:LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency:LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Production Company:FILMWORKS Dubai, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorMalek Ghorayeb
Creative DirectorStephen Harris
CopywriterTony O'Connor
Agency ProducerCaroline Seif
PlannerNicolas Chidiac
Account ManagerJessy Sfeir
Account SupervisorAmeen Jaber
DirectorChadi Younes
Sound Design/ArrangementRed Pipe
Art DirectorSebastian Duncan
Post ProductionChimney Pot

Brief Explanation

Hiroshi and Osamu are two bumbling Japanese spies sent to the Middle East to discover why so many people were switching to Chevrolet, and report back to their boss in Japan. The Low Cost of Ownership is one reason, and Hiroshi and Osamu decide to bring the various features to life in a special lyrical report for their boss.