2010 Winners & Shortlists

CLOUDS

BrandGM
Product/ServiceCADILLAC
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryCars & Automotive Services
Entrant Company:LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency:LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Production Company:FILMWORKS Dubai, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorMalek Ghorayeb
Creative DirectorChristian Khoury/Chermine Assadian
CopywriterGhida Younes
Agency ProducerBasma El-Mujtahed
PlannerNicolas Chidiac
Account ManagerKamal Abdelbaki
Account SupervisorHassan Abouezzeddine
DirectorMarc Chalhoub
ProducerTim Smithe
Art DirectorCandice Davidian/Benoit Pinon
LightingMarc Chalhoub
Post ProductionChimney Pot

Brief Explanation

Cadillac’s drive and commitment to design connects with the striving nature and aesthetic sensibilities of the Cadillac owners. “Take The Journey” being the new tagline for the Middle East embodies the overall experience of a motivated and ambitious Cadillac driver, who is never afraid to go his own way.