2010 Winners & Shortlists

Brief Explanation

Banque Libano-Fraçaise in Lebanon wanted to advertise their newest housing loan offer, which boasts a low interest rate that doesn’t vary. The expression “fluctuate” (i.e. going up and down) also means “play” in Arabic. So, an interest rate that doesn’t “fluctuate” doesn’t “play games”. Target audience included young adults (married or single) looking for a good deal on a new home.