| Brand | ZAIN |
| Product/Service | ZAIN CREATE |
| Entrant | QUANTUM COMMUNICATIONS Beirut, LEBANON |
| Category | Publications & Media |
| Entrant Company: | QUANTUM COMMUNICATIONS Beirut, LEBANON |
| Advertising Agency: | QUANTUM COMMUNICATIONS Beirut, LEBANON |
| Production Company: | INTAJ THE PRODUCTION HOUSE Beirut, LEBANON |
Credits |
| Chief Creative Officer | Eli Khoury |
| Executive Creative Director | Samer Younes |
| Creative Director | Odile Riachi |
| Copywriter | Nizar El Hindi |
| Account Manager | Amal Chammas/Olfa Mourad/Raneem Mourad |
| Director | Selim El Turk |
| Producer | Marwan |
| Art Director | Shadi Kaddoum |
Brief Explanation
Zain launched Zain Create, an entertainment portal allowing Zain customers to download music as full tracks, and watch Rotana TV channels live on their mobile phones and laptops.
The central idea of our campaign revolves around inviting our audience to live inside their world of entertainment, through a press campaign, which was also applied on the web, and TV spots. The Dancing Guy, Nadim Sherfan, injects humor into the spots, making you laugh, want to sing and shake to your favorite hits. Funky, mellow or eccentric, there’s something for everyone to enjoy on Zain Create and in our wonderful world.