| Brand | BURGER KING |
| Product/Service | BURGER KING |
| Entrant | TONIC COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Category | Retail Stores, Restaurants & Fast Food Outlets |
| Entrant Company: | TONIC COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | TONIC COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Production Company: | ZOE PRODUCTION Beirut, LEBANON |
Credits |
| Chief Creative Officer | Vincent Raffray |
| Executive Creative Director | Khaled Gadallah |
| Creative Director | Vincent Raffray |
| Copywriter | Dario De Albuquerque |
| Agency Producer | Andre Troubetzkoi |
| Planner | Arnaud Verchere |
| Account Manager | Sally George Fawas |
| Director | Chadi Younes |
| Producer | Valerie Lahoud |
| Animation | Mohammad Ghorbankarimi |
| Lighting | Dory Aoun |
| Post Production | The Chimney Pot Dubai |
Brief Explanation
For the first time, these Burger King commercials aim at conveying what “Have it your way” means beyond the practical choice of more or less pickles. Have It Your Way is a state of mind common amongst our Superfans. People in charge, now know what they want, and prefer to get it at BK.
In this copy, our Superfans are 2 Saudi guys holidaying in the US. When faced with the most basic stereotyping they decide to have it their way with the girls...
This is also the first time, a copy running in the Middle-East uses gibberish Arabic, as imagined by non-speakers, instead of colloquial Arabic. Our Superfans loved this.