| Brand | AL AHRAM BEVERAGES |
| Product/Service | NON-ALCOHOLIC MALT BEVERAGE |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| Category | Drinks |
| Entrant Company: | LEO BURNETT CAIRO, EGYPT |
| Advertising Agency: | LEO BURNETT CAIRO, EGYPT |
| Production Company: | LIGHTHOUSE FILM Cairo, EGYPT |
Credits |
| Executive Creative Director | Mohamed Hamdalla |
| Creative Director | Hesham Ellabban |
| Copywriter | Mohamed Kamal/Ashraf Badawy |
| Account Manager | Salma Abdel Sattar |
| Account Supervisor | Marize Sami |
| Director | Mohamed Hamdalla |
| Producer | Fady Fahiem |
| Sound Design/Arrangement | Hosny Ali - Feedback |
| Art Director | Osama Arnaouty/Mohamed Moftah/Mohamed Kamal |
| Lighting | Wael Darwish |
| Post Production | Gravity |
Brief Explanation
Football is the manliest sport to follow in Egypt. We discovered that when men watch football they behave like women.