Winners & Shortlists

2010 Winners & Shortlists

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TAXI

Gold Campaign
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Campaign
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BrandTHE COCA-COLA COMPANY
Product/ServiceCOCA-COLA
EntrantELEPHANT Cairo, EGYPT
2 of 3 Campaign
CategoryDrinks
Entrant Company:ELEPHANT Cairo, EGYPT
Advertising Agency:ELEPHANT Cairo, EGYPT
Production Company:BROADCAST Cairo, EGYPT

Credits

Creative DirectorAli Ali/Maged Nassar
CopywriterAli Ali/Maged Nassar
Agency ProducerHeba Radwan
Advertiser's SupervisorNabil Kouchouk/Ahmed Nazmy
DirectorAli Ali
ProducerMohamed Mourad
EditorAhmed Hafez
Art DirectorAli Ali/Maged Nassar
LightingMark Bliss

Brief Explanation

The 2009 FIFA Under-20 World Cup was held in Egypt. Coca-Cola was both the sponsor of the tournament as well as the Egyptian u20 national team. The problem is, the members of this team were completely unknown, and Coke were fearing a low turn-out of fans at the games. We wanted to change this. Having seen the ads, many Egyptians felt the need to not only attend the matches, but to also get to know the players. This campaign made instant celebrities of the players, and generated hundred of thousands of fans and followers. The FIFA tournament organisers also attributed the amazing turnout of fans to this campaign.
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