| Brand | THE DIET CENTER |
| Product/Service | NUTRITION AND DIET CENTER |
| Entrant | B, Beirut, LEBANON |
| Category | Retail Stores, Restaurants & Fast Food Outlets |
| Entrant Company: | B, Beirut, LEBANON |
| Advertising Agency: | B, Beirut, LEBANON |
| Production Company: | THE FANTASTIC FILM FACTORY Beirut, LEBANON |
Credits |
| Creative Director | Ramzi Barakat |
| Copywriter | Ramzi Barakat |
| Director | Rami Naaman |
| Producer | Myriam Abi Wardeh |
| Editor | Antoine Bou Elias |
| Art Director | Serge Moushaty |
| Lighting | Elie Haswani |
Brief Explanation
A woman's hand gently strokes a rounded visibly pregnant tummy.
The image of a proud parent-to-be is shattered with a shot revealing
the tummy actually belongs to the husband.
The perils of overindulgence are sweetly revealed with
"Maybe it's time for the Diet Center"
N.B.: The ad made the Top Ten TV Ads of the year, in Campaign Middle East Annual 2009.