| Brand | THE COCA-COLA COMPANY |
| Product/Service | COCA-COLA |
| Entrant | ELEPHANT Cairo, EGYPT |
| Category | Drinks |
| Entrant Company: | ELEPHANT Cairo, EGYPT |
| Advertising Agency: | ELEPHANT Cairo, EGYPT |
| Production Company: | BROADCAST Cairo, EGYPT |
Credits |
| Creative Director | Ali Ali/Maged Nassar |
| Copywriter | Ali Ali/Maged Nassar |
| Agency Producer | Heba Radwan |
| Director | Ali Ali |
| Producer | Mohamed Mourad |
| Editor | Ahmed Hafez/Abdalla El Gameel |
| Art Director | Ali Ali/Maged Nassar |
| Lighting | Gamal El-Bouchi |
Brief Explanation
This is the first ever 3-minute ad to air on Egyptian TV and Arab satellite TV.
Starting November first thru to November 15th, this ad aired once every night
on each of the channels for 15 nights straight. The spot also saw over half a million views on youtube. over 60,000 egyptians posted this ad as their profile pic on Facebook. It became an instant phenomena.