2010 Winners & Shortlists

SCARY SURPRISE

BrandMERCEDES-BENZ
Product/ServiceE-CLASS BLIND SPOT ASSIST
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryCars & Automotive Services
Entrant Company:IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency:IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production Company:EYE-SQUAD PRODUCTIONS Dubai, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorJenny Morris/Jeremy Southern
CopywriterDarren Mccall/Grant Mcgrath
Agency ProducerAzza Abou Al Magd
Account ManagerAlbert Lorenzo
Account SupervisorFadi El Aswad
DirectorNizar Sfair
ProducerOmar Sami
Art DirectorAndrej Arsenijevic/Mark Held
LightingHarvey Glen
Other CreditsSet Designer/Art Director: Matewz Kroh

Brief Explanation

The 2010 E-Class from Mercedes-Benz is not only a new shape but also one of their most technologically advanced cars. It is equipped with a host of safety features designed to make driving safer. One such feature is Blind Spot Assist. In our TVC we could of focused on the 6 short range radars and how they work but instead we demonstrated their benefit – no scary surprises