2010 Winners & Shortlists

SHORTCUT

BrandETIHAD AIRWAYS
Product/ServiceAIRWAYS
EntrantTBWA\RAAD Abu Dhabi, UNITED ARAB EMIRATES
CategoryTravel, Transport, Entertainment & Leisure
Entrant Company:TBWA\RAAD Abu Dhabi, UNITED ARAB EMIRATES
Advertising Agency:TBWA\RAAD Abu Dhabi, UNITED ARAB EMIRATES
Production Company:BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorMartin Lever
CopywriterTimothy Brothers
Agency ProducerRichard Forbes-Robertson
Art DirectorSachin Chitale

Brief Explanation

Targeted towards a Dubai cinema audience, this spot was designed to encourage travellers to fly out of Abu Dhabi Airport (just 45 minutes down the road) rather than Dubai (full of traffic jams).