2010 Winners & Shortlists

THE SPY

BrandSTC
Product/ServiceBROADBAND INTERNET
EntrantLEO BURNETT Riyadh, SAUDI ARABIA
CategoryCommercial Public Services
Entrant Company:LEO BURNETT Riyadh, SAUDI ARABIA
Advertising Agency:LEO BURNETT Riyadh, SAUDI ARABIA
Production Company:VIP FILMS Beirut, LEBANON

Credits

Executive Creative DirectorMehdi El Alj
CopywriterMohamed Al Sharioufi
Advertiser's SupervisorNawaf Shalani
Account SupervisorSami Saleh
DirectorSamir Abdel Massih
ProducerRafic Tamba
EditorRania El Hajj
Sound Design/ArrangementPhilippe Khayat
Music Artist/TitlePhilippe Khayat
Art DirectorFeras Soujah/Mehdi El Alj
LightingJerome Robert
Post ProductionVTR

Brief Explanation

Thaj Mathaj is the most popular saudi Show on tv. The idea was to create the awrness of this new Internet Package through one of the celebrity of tahj Mathaj and uses his silly caracther and habits.