| Brand | STC |
| Product/Service | SPEED UPGRADE |
| Entrant | LEO BURNETT Riyadh, SAUDI ARABIA |
| Category | Commercial Public Services |
| Entrant Company: | LEO BURNETT Riyadh, SAUDI ARABIA |
| Advertising Agency: | LEO BURNETT Riyadh, SAUDI ARABIA |
| Production Company: | VIP FILMS Beirut, LEBANON |
Credits |
| Executive Creative Director | Mehdi El Alj |
| Copywriter | Faraz Kahn/Mehdi El Alj |
| Agency Producer | VIP Films |
| Advertiser's Supervisor | Nawaf Shalani |
| Account Supervisor | Sami Saleh |
| Director | Hany Tamba |
| Producer | Rafic Tamba |
| Editor | Rania El Hajj |
| Sound Design/Arrangement | Philippe Khayat |
| Music Artist/Title | Philippe Khayat |
| Art Director | Feras Soujah/Mehdi El Alj |
| Lighting | Pierre Mouarkech |
| Post Production | VTR |
Brief Explanation
To communicate to their existing customers that for a discounted price stc customers can upgrade their internet, STC ran a campaign based on the double meaning : don't be late with your internet/ don't be late to take the right decision