2010 Winners & Shortlists

SUGAR

BrandSTC
Product/ServiceWI-FI CARD
EntrantLEO BURNETT Riyadh, SAUDI ARABIA
CategoryCommercial Public Services
Entrant Company:LEO BURNETT Riyadh, SAUDI ARABIA
Advertising Agency:LEO BURNETT Riyadh, SAUDI ARABIA
Production Company:VIP FILMS Beirut, LEBANON

Credits

Executive Creative DirectorMehdi El Alj
CopywriterHessa Sudhairy
Advertiser's SupervisorNawaf Shalani
Account SupervisorSami Saleh
DirectorSamir Abdel Massih
ProducerRafic Tamba
EditorRania El Hajj
Sound Design/ArrangementPhilippe Khayat
Music Artist/TitlePhilippe Khayat
Art DirectorWalid Chehab
LightingDominique Fausset
Post ProductionVTR

Brief Explanation

To communicate new wifi STC card we based our idea on a famous arabic expression : hlou Which means sweet and also great.