2010 Winners & Shortlists

ALL INCLUDED

BrandSTC
Product/ServiceSTC BROADBAND LITE
EntrantLEO BURNETT Riyadh, SAUDI ARABIA
CategoryCommercial Public Services
Entrant Company:LEO BURNETT Riyadh, SAUDI ARABIA
Advertising Agency:LEO BURNETT Riyadh, SAUDI ARABIA
Production Company:VIP FILMS Beirut, LEBANON

Credits

Executive Creative DirectorMehdi El Alj
CopywriterFaraz Kahn/Mehdi El Alj
Advertiser's SupervisorNawaf Shalani
Account SupervisorSami Saleh
DirectorEric Coignoux
ProducerRafic Tamba
EditorDavid Guibal
Sound Design/ArrangementPhilippe Khayat
Music Artist/TitlePhilippe Khayat
Art DirectorMehdi El Alj
LightingDidier Daubeach
Post ProductionDelapost Paris

Brief Explanation

To launch the new cheapest Internet package of STC the idea was to demonstrate that it's not because it's cheap that it doesn't include all the services.