2010 Winners & Shortlists

BULLET

Short List

Brand	CANCER HOSPITAL 57357
Product/Service	ANTI-SMOKING AWARENESS
Entrant	TAREK NOUR ADVERTISING Cairo, EGYPT
Category	Public Health & Safety, Public Awareness, Fundraising and Appeals
Entrant Company:	TAREK NOUR ADVERTISING Cairo, EGYPT
Advertising Agency:	TAREK NOUR ADVERTISING Cairo, EGYPT
Production Company:	TAREK NOUR ADVERTISING Cairo, EGYPT
Credits
Creative Director	Basel El Deeb
Copywriter	Sevag Der Sarkissian
Agency Producer	Amr Zakaria
Account Manager	Dalia Tawfeek
Director	Abdel Rahman Samaha
Producer	Amr Zakaria
Editor	Tarek Rashed/Mohamed El Sayed
Animation	Hatem Yehia
Lighting	Ayman Abu El Ela
Post Production	TN Post Production

Brief Explanation

The main purpose of the ad is to raise awareness about the dangers of passive smoking and how it can affects the ones that we love.the ad mainly talks about how parents can endangour their own children without even noticing or being aware that passive smoking can literally kill their own children.latest surveys showed that the parents in egypt were not aware of these dangers so the ad was a certain need to show this dangers in a symbolic way that passive smoking literally kills the children and the ones we love

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2010 Winners & Shortlists

BULLET

Credits

Brief Explanation