| Brand | NATIONAL BANK OF EGYPT |
| Product/Service | BANK |
| Entrant | TAREK NOUR ADVERTISING Cairo, EGYPT |
| Category | Corporate Image |
| Entrant Company: | TAREK NOUR ADVERTISING Cairo, EGYPT |
| Advertising Agency: | TAREK NOUR ADVERTISING Cairo, EGYPT |
| Production Company: | TAREK NOUR ADVERTISING Cairo, EGYPT |
Credits |
| Creative Director | Karim Badr |
| Copywriter | Karim Badr |
| Advertiser's Supervisor | Karim Shehata |
| Account Manager | Hala Khalil |
| Account Supervisor | Mahmoud Badr |
| Director | Hady El Bagoury |
| Producer | Amr Zakaria |
| Editor | Aroma |
| Animation | Aroma |
| Lighting | Wael Darweesh |
| Post Production | Aroma |
Brief Explanation
In this concept our main objective was to change the governmental perception about the bank. The perception perceived by the people was that this bank was unprofessional like any other governmental institution. We wanted to show how the Ahly bank made a facelift, how it has changed and became more modernized. We wanted to change the perception about the bank and make people feel that it became more modern than governemental. We also showed the magnitude of how big the Ahly bank truly is, how it serves all the people of Egypt, and how it is one of the main pillars of the Egyptian economy.