| Brand | NATIONAL BANK OF EGYPT |
| Product/Service | BANK CERTIFICATES |
| Entrant | TAREK NOUR ADVERTISING Cairo, EGYPT |
| Category | Banking, Investment & Insurance |
| Entrant Company: | TAREK NOUR ADVERTISING Cairo, EGYPT |
| Advertising Agency: | TAREK NOUR ADVERTISING Cairo, EGYPT |
| Production Company: | TAREK NOUR ADVERTISING Cairo, EGYPT |
Credits |
| Creative Director | Karim Ayesh/Mostafa Sherif |
| Copywriter | Karim Ayesh/Mostafa Sherif/Sevag Der Sarkissian |
| Agency Producer | Amr Zakaria |
| Account Manager | Hala Khalil |
| Account Supervisor | Mahmoud Badr |
| Director | Ahmed Alaa |
| Producer | Amr Zakaria |
| Editor | Ahmed Hafez |
| Animation | The Kitchen` |
| Lighting | Wael Darweesh |
| Post Production | The Kitchen |
Brief Explanation
Since Ahly bank is the bank of the people, we tried to show how the bank can really be the bank of the Egyptian people in a way that if you put your money there, it can go all around town and yet return to you again with benefits. We made this using an Egyptian insight, which is writing on a banknote and waiting for it to return to us someday. This way we showed that the single money note can go all around Egypt and around all the segments of egyptians, and yet through Ahly bank return to us again but with bennefits.