| Brand | STC |
| Product/Service | AL-JAWAL |
| Entrant | JWT Riyadh, SAUDI ARABIA |
| Category | Commercial Public Services |
| Entrant Company: | JWT Riyadh, SAUDI ARABIA |
| Advertising Agency: | JWT Riyadh, SAUDI ARABIA |
| Production Company: | INTAJ THE PRODUCTION HOUSE Beirut, LEBANON |
Credits |
| Chief Creative Officer | Ramsey Naja |
| Executive Creative Director | Fady Chamaa |
| Creative Director | Ali Baasiri |
| Copywriter | Turki Al-Jaber |
| Agency Producer | Gaby Abou Daher/Manal Salem |
| Advertiser's Supervisor | Abdulaziz Al-Shamsan/Wael Serhan |
| Planner | Abdulmohsen Almadani |
| Account Manager | Alaa Abuhammeen - Darine Elkaissi |
| Account Supervisor | Fayez Jabri/Paul Nemeh |
| Art Director | Amr Wagih - Hussein Nasser - Dawood Mohanna |
Brief Explanation
You can't resist the new offer from Jawal Net. That's why our hero - who is holding the blue bag i.e the competition's bag - is crying since he found out that the new internet offer from STC is much cheaper and better in terms of quality.