| Brand | STC |
| Product/Service | AL-JAWAL |
| Entrant | JWT Riyadh, SAUDI ARABIA |
| Category | Commercial Public Services |
| Entrant Company: | JWT Riyadh, SAUDI ARABIA |
| Advertising Agency: | JWT Riyadh, SAUDI ARABIA |
| Production Company: | INTAJ THE PRODUCTION HOUSE Beirut, LEBANON |
Credits |
| Chief Creative Officer | Ramsey Naja |
| Executive Creative Director | Fady Chamaa |
| Creative Director | Ali Baasiri |
| Copywriter | Yazeed Alharthi |
| Agency Producer | Manal Salem/Edgar Jinbachian |
| Advertiser's Supervisor | Abdulaziz Al-Shamsan/Wael Serhan |
| Planner | Abdulmohsen Almadani |
| Account Manager | Nadim Elnouri |
| Account Supervisor | Fayez Jabri/Paul Nemeh |
| Art Director | Gilbert Abdallah - Mohamed Baalbaki |
Brief Explanation
'' Balot " is a famous Saudi playing cards game widely popular among the young generation.
The idea behind this TVC was to reflect the strong partnership STC has with Manchester United Football Club. With 5885 - an exclusive content based service on your mobile - you can know more about the players and become closer to them; very close! Having the players play "Balot" and speak even the slang terms usually used in the game is part of creating this culturally relevant copy to tap on the Saudi emotions and insights.