2010 Winners & Shortlists

AUDIENCE

BrandUNILEVER
Product/ServiceCLOSE UP WHITE NOW TOOTHPASTE
EntrantFACE TO FACE Dubai, UNITED ARAB EMIRATES
CategoryCosmetics & Beauty, Toiletries & OTC Pharmacy
Entrant Company:FACE TO FACE Dubai, UNITED ARAB EMIRATES
Advertising Agency:FACE TO FACE Dubai, UNITED ARAB EMIRATES
Production Company:STRUDEL FILMS London, UNITED KINGDOM

Credits

Chief Creative OfficerRalph Roden
Executive Creative DirectorRalph Roden/Mike Sands
CopywriterRalph Roden/Mike Sands/Mark Sell
Advertiser's SupervisorHussein Jaber
Account ManagerRobert Pearse
Account SupervisorMark Sell
ProducerPaul Alexander
Sound Design/ArrangementBen Squires
AnimationDesign: Anne Whitely/John Hunt; Animators: Mark Pyper/Dave Beeson
Art DirectorRalph Roden/Mike Sands/Mark Sell

Brief Explanation

The Product: Close Up White Now. Instantly whiter teeth with just one brush. The Objective: Find innovative ways of really engaging and entertaining our target audience. The Idea: Create an environment-specific cinema ad that engages our target, highlighting the clear benefit of Close Up White Now in the context of the environment.