2010 Winners & Shortlists

CAR METER

Silver Campaign
The Flash Media Player is required to view this content.
Campaign
1 of 3
2 of 3
3 of 3
BrandALFA, MANAGED BY ORASCOM
Product/ServiceTELECOMMUNICATIONS
EntrantLEO BURNETT BEIRUT, LEBANON
3 of 3 Campaign
CategoryCommercial Public Services
Entrant Company:LEO BURNETT BEIRUT, LEBANON
Advertising Agency:LEO BURNETT BEIRUT, LEBANON
Production Company:INDEPENDENT PRODUCTIONS Beirut, LEBANON

Credits

Chief Creative OfficerFarid Chehab
Executive Creative DirectorBechara Mouzannar
Creative DirectorBechara Mouzannar/Ghida Younes/Chermine Assadian
CopywriterRana Najjar
PlannerGhida Younes
Account ManagerJad Fayad
DirectorWissam Smayra
ProducerCorinne Sanaan/Maria Awika
EditorIndependents Productions
Sound Design/ArrangementIndependents Productions
Music Artist/TitlePhilippe Khayyat
Art DirectorTania Saleh/Wissam Matar/Nayla Baaklini
Post ProductionSamer Boustany
Other CreditsDeputy Managing Director: Nada Abi Saleh

Brief Explanation

Alfa is a Lebanese telecom company. The brief: Alfa is launching new lines for a very competitive price. The film is based on an insight that in Lebanon, people like to have "special" numbers for their mobiles i.e.: a mobile phone number is "special" for instance if it matches your birth date or your car plate number or even the electricity counter. PS: WHEN VIEWING PLEASE FOLLOW THIS CHRONOLOGICAL ORDER: 1- DOB 2- ELECTRICITY COUNTER 3- CAR METER