| Brand | EXOTICA |
| Product/Service | FLOWER SHOP |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Retail Stores, Restaurants & Fast Food Outlets |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
| Production Company: | INDEPENDENT PRODUCTIONS Beirut, LEBANON |
Credits |
| Chief Creative Officer | Farid Chehab |
| Executive Creative Director | Bechara Mouzannar |
| Creative Director | Ghida Younes |
| Copywriter | Rana Khoury |
| Advertiser's Supervisor | Etienne Debbane |
| Account Manager | Joyce Nahas |
| Account Supervisor | Carol Hanna |
| Art Director | Wissam Matar/Manal Naji/Joumana Ibrahim |
Brief Explanation
This is the story of the 68 year-old Lucie, who has had 68 similar Christmases and who decides to change it all this year and to celebrate Christmas differently.
Nothing should be the same, starting with the elevator music to the Christmas presents she gets, passing by the Christmas eve menu. Exotica's bearer of the flame of change and Lucie is our spoke-person this season.