| Brand | ARLA FOODS AMBA |
| Product/Service | WHITE CHEESE |
| Entrant | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
| Category | Foods |
| Entrant Company: | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
Credits |
| Creative Director | Michael Koeditz |
| Copywriter | Hussein Kaddaha |
| Advertiser's Supervisor | Kim Christensen |
| Art Director | Terrance Baraketh |
English Translation of Main Headlines
PUCK WHITE CHEESE
The headline in Arabic literally means “It’s heart is white”. This is based on a Lebanese saying, “Alba Abyad” which means “white heart” but can also be interpreted as “pure”. This combination of meanings makes the Arabic headline very powerful and relevant to the brand promise – “the mild taste of pure nature”.