| Brand | NISSAN |
| Product/Service | X-TRAIL WITH GPS |
| Entrant | TBWA\EGYPT Cairo, EGYPT |
| Category | Cars & Automotive Services |
| Entrant Company: | TBWA\EGYPT Cairo, EGYPT |
| Advertising Agency: | TBWA\EGYPT Cairo, EGYPT |
Credits |
| Chief Creative Officer | Arindam Sengupta (Oranjee) |
| Copywriter | Sameh George/Youssef Gadallah |
| Account Manager | Ahmad Abdelkader |
| Account Supervisor | Tamer Salah Eldin |
| Art Director | Sameh George/Youssef Gadallah |
| Photographer | Hussien Shaaban |
English Translation of Main Headlines
Road/Street signs in Egypt are unfortunately very misleading.
A new car with built-in GPS will definitely come in handy.
Note for jury: the arabic line doesn't translate to “ABDEL ELSALAM ZAKI ST.”
in fact it reads “ABDALLA FIKRY ST.”