| Brand | HENKEL EGYPT |
| Product/Service | PATTEX |
| Entrant | TBWA\EGYPT Cairo, EGYPT |
| Category | Miscellaneous |
| Entrant Company: | TBWA\EGYPT Cairo, EGYPT |
| Advertising Agency: | TBWA\EGYPT Cairo, EGYPT |
Credits |
| Chief Creative Officer | Arindam Sengupta (Oranjee) |
| Copywriter | Ahmed Refaay |
| Account Manager | Shiref Basyouni |
| Account Supervisor | Bassam Ayass |
| Art Director | Sameh George/Youssef Gadallah |
English Translation of Main Headlines
To demonstrate the universal ability of Pattex to stick anything to anything, the brand sponsored the crossword in a popular Egyptian daily and magazines. When solved, you see that different materials are joined seamlessly, thanks to the power of Pattex.