| Brand | BEL |
| Product/Service | LA VACHE QUI RIT |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Foods |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Credits |
| Executive Creative Director | Malek Ghorayeb |
| Creative Director | Munah Zahr |
| Copywriter | Zaid Alwan |
| Advertiser's Supervisor | Fadi Bustros |
| Planner | Nicolas Chidiac |
| Account Manager | Nicolas Roux |
| Art Buyer | Sylvia Trinidad |
| Art Director | Tushar Mahajan |
| Photographer | Tejal Patni |
| Other Credits | Anil Palyekar |
English Translation of Main Headlines
La Vache Qui Rit came out with an extra calcium product targeting children.
The execution plays on the fact that calcium strengthens the bones and promotes growth
by visually portraying a toy horse with elongated legs