| Brand | VINCENTI & SONS |
| Product/Service | STOCK VERMOUTH |
| Entrant | QUANTUM COMMUNICATIONS Beirut, LEBANON |
| Category | Drinks |
| Entrant Company: | QUANTUM COMMUNICATIONS Beirut, LEBANON |
| Advertising Agency: | QUANTUM COMMUNICATIONS Beirut, LEBANON |
Credits |
| Chief Creative Officer | Eli Khoury |
| Executive Creative Director | Samer Younes |
| Creative Director | Nabil Eddeh/Barry Brand |
| Copywriter | Maral Ghanma |
| Account Manager | Frederick Dakouny |
| Art Director | Rajaa Khalifeh |
| Photographer | Andy Green |
English Translation of Main Headlines
Vermouth isn’t a drink usually associated with the edgy, the cool or the young; an image that Vincenti & Sons set out to change. Targeting young adults, the Stock campaign draws on the similarities between Italian machismo and the Lebanese. The sophisticated cast and art direction complement the shocking headlines and statements.