Brand | KUWAIT FINANCE HOUSE |
Product/Service | ISLAMIC FINANCIAL INSTITUTION |
Entrant | RAAD | AFYOUNI Salmiya, KUWAIT |
Category | Banking, Investment & Insurance |
Entrant Company: | RAAD | AFYOUNI Salmiya, KUWAIT |
Advertising Agency: | RAAD | AFYOUNI Salmiya, KUWAIT |
Credits |
Chief Creative Officer | Houssam Afyouni |
Executive Creative Director | - |
Creative Director | Houssam Afyouni |
Copywriter | Suzan Noun |
Advertiser's Supervisor | Ziad Salameh |
Planner | Kheireddine Afyouni |
Account Manager | Rizkallah Kharsa |
Account Supervisor | Magda Basbous |
Art Buyer | - |
Art Director | Ali Roumani |
Illustrator | - |
Photographer | - |
Typographer | - |
English Translation of Main Headlines
Corporate Ad for Kuwait Finance House, a leading Islamic Financial Institution in Kuwait and abroad, aiming to build upon KFH's motto - "Security & Peace of Mind" the Corporate Social Responsibility "CSR" campaign was brought to life. Concept presented was new, innovative and yet colorful. 3 colors(yellow, blue & green) were used to communicate a vivid message. Yellow portrays optimism, blue symbolizes dedication and when merged together the outcome is green color which represents Kuwait Finance House logo color and identity. Creative concept and copy conveys KFH promise while sending strong message to young peope to work towards prosperous future.