2010 Winners & Shortlists

KIDS

BrandKUWAIT FINANCE HOUSE
Product/ServiceISLAMIC FINANCIAL INSTITUTION
EntrantRAAD | AFYOUNI Salmiya, KUWAIT
CategoryBanking, Investment & Insurance
Entrant Company:RAAD | AFYOUNI Salmiya, KUWAIT
Advertising Agency:RAAD | AFYOUNI Salmiya, KUWAIT

Credits

Chief Creative OfficerHoussam Afyouni
Executive Creative Director-
Creative DirectorHoussam Afyouni
CopywriterSuzan Noun
Advertiser's SupervisorZiad Salameh
PlannerKheireddine Afyouni
Account ManagerRizkallah Kharsa
Account SupervisorMagda Basbous
Art Buyer-
Art DirectorAli Roumani
Illustrator-
Photographer-
Typographer-

English Translation of Main Headlines

Corporate Ad for Kuwait Finance House, a leading Islamic Financial Institution in Kuwait and abroad, aiming to build upon KFH's motto - "Security & Peace of Mind" the Corporate Social Responsibility "CSR" campaign was brought to life. Concept presented was new, innovative and yet colorful. 3 colors(yellow, blue & green) were used to communicate a vivid message. Yellow portrays optimism, blue symbolizes dedication and when merged together the outcome is green color which represents Kuwait Finance House logo color and identity. Creative concept and copy conveys KFH promise while sending strong message to young peope to work towards prosperous future.