| Brand | FRITOLAY GCC |
| Product/Service | LAY'S |
| Entrant | IMPACT BBDO Jeddah, SAUDI ARABIA |
| Category | Foods |
| Entrant Company: | IMPACT BBDO Jeddah, SAUDI ARABIA |
| Advertising Agency: | IMPACT BBDO Jeddah, SAUDI ARABIA |
Credits | |
| Creative Director | Milad Rafih |
| Account Supervisor | Samer Khansa |
| Art Director | Milad Rafih |
| Illustrator | Eldy Tendero |
| Photographer | Akbar Quraishi |