2010 Winners & Shortlists

The Campaign

Our brief was to position Extreme Comfort after shave balm as the soothing solution to razor burn. Our creative idea was to dramatize the protection offered by Extreme Comfort in a skin emergency. We translated this idea into an integrated campaign.

Success of the Campaign

The integrated campaign generated a lot of curiosity and word of mouth. We plan to extend the campaign to other markets.

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

PRINT: Ad dramatized skin irritation as an emergency. AMBIENT: Existing fire extinguishers in buildings were covered with product labels. OUT-OF-HOME: Idea integrated into emergency number signage. DIRECT MAIL: “Emergency/Break Glass” box with the related emergency numbers label, leading to the Nivea for Men website.