Winners & Shortlists

2010 Winners & Shortlists

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FISH

Silver Campaign
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Campaign
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BrandTHE FRIDGE
Product/ServiceCONCERT VENUE & MUSIC PRODUCTION HOUSE
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
2 of 4 Campaign
CategoryPrint - Best Use of Illustration
Entrant Company:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Advertising Agency:TBWA\RAAD Dubai, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorMilos Ilic
Creative DirectorAndrea Gutenberg
CopywriterMilos Ilic/Deger Cotelioglu
Advertiser's SupervisorShelley Frost
Art DirectorBreda Plavec/Kris Balerite
IllustratorMilos Ilic/Breda Plavec/Kris Balerite
TypographerMilos Ilic

English Translation of Main Headlines

The Dubai music scene is barren at best. The Fridge is one of the only live, grassroots music venues filling this cultural-void. The Fridge needs to articulate their vision of building an underground music scene in Dubai and bring it to life without going mainstream. The posters created follow the feel of the venue: organic, approachable, down to earth. The raw look, the hand-drawn typography keeps the place safe from trend chasers. The ‘musical creatures’ invite people to ‘find music’ in the most unexpected place, maybe even a remote, industrial warehouse.
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