Brand | MOBINIL TELECOMMUNICATIONS |
Product/Service | TELECOMMUNICATIONS |
Entrant | LEO BURNETT CAIRO, EGYPT |
Category | TV - Best Use of Art Direction |
Entrant Company: | LEO BURNETT CAIRO, EGYPT |
Advertising Agency: | LEO BURNETT CAIRO, EGYPT |
Production Company: | HAMA FILM PRODUCTIONS Giza, EGYPT |
Credits |
Executive Creative Director | Mohamed Hamdalla |
Creative Director | Hesham Ellabban |
Copywriter | Magd El Sherif/Mohamed Fouad |
Agency Producer | Shereen Mostafa |
Account Supervisor | Mohamed Aboul Enein |
Director | Mariam Abou Auf |
Editor | Ahmed Hafez |
Sound Design/Arrangement | Hosny Ali - Feedback |
Art Director | Majd El Sherif/Mohamed Fouad/Ahmed Hefnawy |
Lighting | Leo Carbotta |
Post Production | Gravity |
Brief Explanation
The 8 piasters fare is the lowest minute rate in Egypt; the number 8 was required to be the hero in the ads.
In Arabic the number 8 has this shape (٨), which forms the exact shape when two fingers are upside down making a character.