| Brand | MOBINIL TELECOMMUNICATIONS |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| Category | TV - Best Use of Art Direction |
| Entrant Company: | LEO BURNETT CAIRO, EGYPT |
| Advertising Agency: | LEO BURNETT CAIRO, EGYPT |
| Production Company: | HAMA FILM PRODUCTIONS Giza, EGYPT |
Credits |
| Executive Creative Director | Mohamed Hamdalla |
| Creative Director | Hesham Ellabban |
| Copywriter | Magd El Sherif/Mohamed Fouad |
| Agency Producer | Shereen Mostafa |
| Account Supervisor | Mohamed Aboul Enein |
| Director | Mariam Abou Auf |
| Editor | Ahmed Hafez |
| Sound Design/Arrangement | Hosny Ali - Feedback |
| Art Director | Majd El Sherif/Mohamed Fouad/Ahmed Hefnawy |
| Lighting | Leo Carbotta |
| Post Production | Gravity |
Brief Explanation
The 8 piasters fare is the lowest minute rate in Egypt; the number 8 was required to be the hero in the ads.
In Arabic the number 8 has this shape (٨), which forms the exact shape when two fingers are upside down making a character.