2010 Winners & Shortlists

KILLER OFFER

BrandDOMINO'S
Product/ServicePIZZA
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryTV - Best Use of Film Direction
Entrant Company:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Advertising Agency:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Production Company:ECU PRODUCTIONS Cairo, EGYPT

Credits

Chief Creative OfficerNirmal Diwadkar
Executive Creative DirectorMilos Ilic
Creative DirectorMalek Atassi/Fouad Abdel Malak
CopywriterBassam Doss/Malek Atassi/Omar Hilal
Agency ProducerRouba Asmar/Wael Samir
Advertiser's SupervisorNabil El-Kari
Account ManagerZaher Ayat
DirectorOmar Hilal
ProducerNihal Gabr/Moetaz Thabet
EditorHazem Samir/Sam's Post Production
Sound Design/ArrangementFeedback Sound Studio
Art DirectorRabih Najjar/Hesham Ezzat
LightingJoaquim Miquel
Post ProductionThe Mill-London/Sam's Post Production

Brief Explanation

In the third episode, the new offer from Domino’s is too much for Hajj Nadi’s weak heart. To add to his misery, the super creative Zaki Logo comes up with a super offer, “Eat and Feed, all for 5 pounds”, which sounds really corny in Arabic. The last straw is when there’s a knock on the hospital room door.