2010 Winners & Shortlists

INNOVATION

BrandDOMINO'S
Product/ServicePIZZA
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryTV - Best Use of Film Direction
Entrant Company:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Advertising Agency:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Production Company:ECU PRODUCTIONS Cairo, EGYPT

Credits

Chief Creative OfficerNirmal Diwadkar
Executive Creative DirectorMilos Ilic
Creative DirectorMalek Atassi/Fouad Abdel Malak
CopywriterBassam Doss/Malek Atassi/Omar Hilal
Agency ProducerRouba Asmar/Wael Samir
Advertiser's SupervisorNabil El-Kari
Account ManagerZaher Ayat
DirectorOmar Hilal
ProducerNihal Gabr/Moetaz Thabet
EditorHazem Samir/Sam's Post Production
Sound Design/ArrangementFeedback Sound Studio
Art DirectorRabih Najjar/Hesham Ezzat
LightingJoaquim Miquel
Post ProductionThe Mill-London/Sam's Post Production

Brief Explanation

In the second episode, Hajj Nadi and his assistants try to counter the newly introduced Hot Dog Pizza from Domino’s. They seek the help of a local hotshop, whose Creative Director, Zaki Logo, has a portfolio that would make a dog vomit. He comes up with a path-breaking idea in the brainstorming session.