| Brand | ALMARAI |
| Product/Service | ALMARAI GOLD JAR CHEESE |
| Entrant | TBWA\RAAD SAUDI ARABIA Jeddah, SAUDI ARABIA |
| Category | TV - Best Use of Cinematography |
| Entrant Company: | TBWA\RAAD SAUDI ARABIA Jeddah, SAUDI ARABIA |
| Advertising Agency: | TBWA\RAAD SAUDI ARABIA Jeddah, SAUDI ARABIA |
| Production Company: | THE TALKIES Beirut, LEBANON |
Credits |
| Executive Creative Director | Saadi Alkouatli |
| Creative Director | Walid Kotb |
| Copywriter | Walid Kotb |
| Advertiser's Supervisor | De Wet Snyders |
| Account Manager | Nabil Sleiman |
| Account Supervisor | Mourad Rachid |
| Director | Alejandro Toledo |
| Producer | Michel Harb |
| Editor | The Gate |
| Sound Design/Arrangement | Jade Souaed |
| Art Director | Walid Chelala |
| Lighting | Paco Femenia |
| Post Production | The Gate |
Brief Explanation
Capitalizing on the regional youth’s preoccupation with Hollywood action type movies, this spot features our hero's obsession becoming a nightmare of being pursued by everyone trying to get a taste of the irresistible Almarai Gold Jar cheddar spread cheese. Director Alejandro Toledo captured the pursuit through a Hollywood action style. "Tagline: Naturally Tasty"