Brand | ALMARAI |
Product/Service | ALMARAI GOLD JAR CHEESE |
Entrant | TBWA\RAAD SAUDI ARABIA Jeddah, SAUDI ARABIA |
Category | TV - Best Use of Cinematography |
Entrant Company: | TBWA\RAAD SAUDI ARABIA Jeddah, SAUDI ARABIA |
Advertising Agency: | TBWA\RAAD SAUDI ARABIA Jeddah, SAUDI ARABIA |
Production Company: | THE TALKIES Beirut, LEBANON |
Credits |
Executive Creative Director | Saadi Alkouatli |
Creative Director | Walid Kotb |
Copywriter | Walid Kotb |
Advertiser's Supervisor | De Wet Snyders |
Account Manager | Nabil Sleiman |
Account Supervisor | Mourad Rachid |
Director | Alejandro Toledo |
Producer | Michel Harb |
Editor | The Gate |
Sound Design/Arrangement | Jade Souaed |
Art Director | Walid Chelala |
Lighting | Paco Femenia |
Post Production | The Gate |
Brief Explanation
Capitalizing on the regional youth’s preoccupation with Hollywood action type movies, this spot features our hero's obsession becoming a nightmare of being pursued by everyone trying to get a taste of the irresistible Almarai Gold Jar cheddar spread cheese. Director Alejandro Toledo captured the pursuit through a Hollywood action style. "Tagline: Naturally Tasty"